Thursday, October 15, 2020

POST SEVEN: YOUTUBE

In class on October 8th, my fellow classmate Nicolette gave a presentation about Youtube and how it has advanced as a technology. Youtube was created in 2005 by three former Paypal employees. Youtube became the breeding grounds for the newly created term, "viral videos." The plus for these videos were that they were easily accesible to people around the world, most of them were short (anywhere from about 5 seconds to 5 minutes long), and they were funny. The platform also allowed for people to share the links to the videos easily, creating the perfect formula for making videos go viral on the internet.

 

As Youtube progressed their growth as a platform, they saw a rise in Youtube creators who produced videos on a regular basis, whether that was weekly or in some cases daily, and that these creators were gaining fan bases and millions of subscribers. Youtube then developed a monetary system to pay their creators based on likes, subscribers, and views. This was an absolute game changer, because it set a precedent for people getting paid to be social media influencers. Some of the first big influencers included Zoella, Pewdiepie, Smosh, Joey Graceffa, and many, many more. Not only did it set precedents from a business perspective, but also from a social perspective. The Youtube community shaped many of the Gen Z teens and was one of the first social media platforms to have such an impact on an entire generation's actions and personalities. 


Extra info not included in the presentation came from https://en.wikipedia.org/wiki/History_of_YouTube

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