POST EIGHT: DISNEY PLUS BELL DIFFUSION OF INNOVATIONS

 For my bell curve that represents the diffusion of innovations, I am going to track the progress of the streaming service, Disney Plus. 

 

STEP ONE: PIONEERS

Disney Plus started as an idea in summer of 2017, after Disney helped to produce ESPN+ and the Netflix Disney deal. Disney Plus was kept a secret between the developers during this time. Disney Plus was finally announced in September 2017. These people who knew about the streaming service and awaited its arrival before the actual release of the streaming platform were known as the pioneers.

STEP TWO: EARLY ADOPTERS

Disney Plus was officially released in the United States on November 12th, 2019. This was over two years of anticipation. The Early Adopters of the streaming service can be classified as people who followed the rise of media coverage of the service and created accounts on the first day. I was one of the Early Adopters of Disney Plus. These people were either interested in new content that was announced to stream on the site, or past content that was said to be on the site, as well. 

STEP THREE: EARLY MAJORITY

Within about two weeks of the Disney Plus launch, there were hundreds and thousands of articles on how much "nostalgia" the streaming service gave to so many different people. This ranged from older teens with shows like Wizards of Waverly Place and DCOMs to Middle aged and older adults who recognized the classic Disney movies and shorts from the 40s, 50s, 60s, and so on. This created a new wave of people searching for that "nostalgia" factor and thus, created the early majority. 

STEP FOUR: LATE ADOPTERS

After the wave of the "nostalgia craze," the streaming service did not slow down. This was when many parents and teens started to use Disney Plus on a regular day-to-day basis, not just for a fix of nostalgia. People began to start to rewatch tv shows, kids would get new content like endless episodes of mickey mouse clubhouse, and parents found their new favorite streaming service for clean and friendly kid media. 

STEP FIVE: LAGGARDS

While Disney Plus is now in the running for one of the most used streaming services on the market now, there are always going to be people who are not into the content it produces. Disney Plus has a smaller market with their actual content. For people who don't like Disney or Marvel or Pixar or Star Wars, there's nothing really on that streaming site for them to enjoy. Compare this to something like Netflix or Hulu that has more of a variety of the type of content and you get the laggards who will never purchase Disney Plus, no matter the hype.